Making link analysis easier
Introducing a new feature into a complex software environment requires not just technological innovation but also clear communication. Through user centered design and strategic copy choices, we enabled swift adoption and effective use of the tool.
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Scenario
Customers needed a tool to visualize connections between their cases and other entities. In response, a feature called Linking Analysis was developed.
My role involved writing labels for the key UI elements, such as menu and filters.
Screenshot highlighting the text labels within the link analysis feature.
Copy considerations
Persona identification
The primary users are investigators and analysts working on trademark violation cases. They often deal with a large volume of interconnected data. They’re short on time and expect the text to be minimal, and instructional to visualize the links with ease.
Tone of voice
Minimalistic and direct - It ensures that the copy doesn’t add cognitive burden to the users' analytical tasks.
Clear and actionable UX microcopy
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The title tells the user about the context.
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The copy for dropdown actions conveys the available customizations.
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The filter labels indicate the available dimensions for filtering the data. The label copy changes dynamically to match the context.
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